Environment
We are protecting our planet by reducing our carbon emissions
Paving the way for net-zero
In November 2022, the Science Based Targets initiative formally approved our targets to reduce scope 1 and 2 carbon emissions by 80% by 2030, and scope 3 emissions by 25% by the same year.
Driven by our decarbonization efforts, in 2024, scope 1 and 2 emissions were 58% lower than our 2021 baseline, while scope 3 emissions were 26% lower compared to the same baseline. Read more about our decarbonization strategy in our 2024 Annual Report.
Circularity
Circularity is an integral part of our sustainability strategy. As a manufacturing company in the technology space, challenging the prevailing linear business model within our industry mitigates long-term environmental risks to our company and society as a whole.
Through our circularity efforts, we aim to:
Pursuing circularity presents profound challenges to many parts of our business. It starts with design, which is the key enabler for circular use of products and components.
Beyond that, we focus on building the required logistics, offering circularity-linked services and entering the market for second-hand products.
Resource inflows
To achieve our policy intention to reduce the impact associated with our resource use, we have introduced recycled and non-fossil materials.
This is driven by our voluntary target set in 2021 to use at least 50% recycled or renewable material in all newly developed products in 2025, measured as the percentage of the total weight of mechanical parts (that is plastics, metals, fabrics and other non-electronic parts).
This target was set in 2021 based on internal consultation of experts in R&D, product management and sourcing. Our baseline when we set the target in 2021 was 0%.
Through this target, we aim to increase the use of circular material and minimize the use of primary raw material by building a stable supply of recycled materials to apply across our product portfolio. Ultimately, this will contribute to a lower environmental footprint of our materials and more developed and therefore cost-effective recycling capabilities across our supply chain.
We monitor and review progress towards this target by including a product-specific requirement during the product development process in line with this target, where products to be launched need to meet this target unless this is not feasible for technical or business reasons.
We are on track to meet this target as for product categories where this is feasible, with three products launched in 2024 meeting this target already.
To further support this, we have set a target to increase the share of recycled and bio-based material use across the full product portfolio to 25% with a baseline of 19.1% in 2024.
Designing for sustainability
Sustainability in the product lifecycle
Sustainability is a key consideration in how we design, manufacture, and transport our products.
We consider sustainability in every life phase of our products, from their inception to their end-of-life, which you can also see from the graphic overview.
In product development, we use non-negotiable hard requirements largely based on compliance, as well as areas where we seek to maximize the positive environmental impact by pushing the boundaries. Our approach is data-driven, using product-level life-cycle assessments (LCAs) of existing products to optimize for decarbonization in subsequent products. TCO Certification is a minimum standard for relevant products.
To ensure that we follow the highest standards in product sustainability, we have assessed the relevance of a wide variety of sustainability certifications.
To ensure legitimacy, we applied two criteria when selecting certifications to strive for: full value chain coverage and based on a standard developed independently of GN.
TCO Certified was the only certification that matches both criteria. Many of our Jabra products are certified by TCO Certified. In 2023, SteelSeries' Arctis Nova Pro Wireless became the first gaming headset in the world to become TCO Certified.
As TCO Certified develops standards for additional product categories such as video, we will strive to get more products certified. See a full overview of TCO Certified GN products (filter the search by Jabra or SteelSeries).
Product life-cycle assessments (LCAs)
We regularly conduct product LCAs to establish the carbon footprint of our products. The purpose of these LCAs is twofold. First, LCAs improve transparency about the carbon footprint of products, supporting our customers to improve their carbon accounting. Second, they reveal how we can best decarbonize products by identifying ‘climate hotspots’.
Our LCAs were conducted in accordance with the standard ISO 14044:2006 and ISO 14067:2018. Our input data is based on bills of material, manufacturing and distribution data, use phase energy data, and end-of-life data from our partners under the WEEE Directive. The assumed user is based in London, UK.
Our LCAs are externally verified by Bureau Veritas.
