Purpose & values

The power of sound

At GN Group we believe in the power of sound to transform people’s lives. Watch how Søren Værnstrøm recovered after a life-threatening brain injury. The doctors thought he had little chance of making a full recovery, but he defied the odds and went back to running, using the in-ear heart rate monitoring of the Jabra Elite Sport to help him stay within a safe pulse rate while he trained.

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Our purpose: Making life sound better

Every day, 6,500 GN employees around the world get up in the morning with a common purpose of Making Life Sound Better for the users of our products and solutions. This is why we exist as a company. Watch how ReSound ONE has helped Margaret Ong restore her hearing – and self-confidence: "I feel alive, no longer in a silent world of my own”.

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Our promise

Our unique combination of competencies within medical grade hearing aids and professional and consumer headsets enables us to develop truly intelligent audio solutions that let you Hear More, Do More and Be More than you ever thought possible.

Meniere's disease in both ears threatened singer songwriter Sivu's ability to create the music he lives for, but through proper hearing care and ReSound ONE hearing aids he has been able to follow his passion again – writing, recording and performing music.

In Sivu’s words, "With ReSound ONE I found a way back into my music, and now I feel hope again. I feel excited." Watch his story below.

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Our values

Our customers and the users of our products are the most important asset we have as a company. Recognizing this, our employees and management has articulated our company values to exactly reflect our daily promise to consumers.

  • We promise that you will HEAR MORE. To ensure this we at GN will LISTEN … to users … to one another … to the market
  • We promise that you will DO MORE. So, we have to CHALLENGE … ourselves … one another ... the status quo
  • We promise you will BE MORE. Every day we work to TRANSFORM … ourselves … our industry … lives

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Values
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