Inside the Ear

GN News

Nov 30, 2023

Wouldn’t it be fascinating to take a look inside the ear? Audiologists get to do this of course, but if you are experiencing hearing changes, knowing what’s going on by seeing it for yourself is a big help

Inside the Ear 
People in general are increasingly motivated to understand more about their health, including hearing health. That’s why the GN Group and Soundly have partnered once again to create Inside the Ear. This new series of inspirational digital art shows hearing like you have never seen it before – and gives new tools to help you understand your ears.

Demystifying hearing loss
GN is the global leader in hearing aid innovation with the purpose of bringing people closer. Soundly is a consumer education resource for hearing wellness. Together, we are united by a shared vision to make hearing care accessible to all and demystify common hearing issues by visually illustrating what happens inside the ear.

Hearing wellness has never been more important, yet many people have little understanding of how their hearing works. We hope this visual project will give curious minds a new appreciation for the world inside the ear,” says Soundly CEO, Blake Cadwell.

The art of audiology
Art, like sound, connects us and sparks conversations. The new collection of engaging and educational videos, created in collaboration with the award-winning artist Design Cells, show the complex workings of the ear in uncomplex ways. Each beautiful animation asks a thought-provoking question about hearing and provides compelling visual answers. Capturing the wonders inside the ear and bringing us closer to the experiences shared by millions of people.


Inside the ear you can explore these 5 themes:

  1. How does sound reach our brain?
    The journey from soundwave to the brain

  2. What does noise-induced hearing damage look like?
    See noise-induced hearing loss in progress

  3. What does hearing loss look like inside my ear?
    Existing hearing damage inside the cochlea

  4. How does earwax work?
    A sticky topic but an important one for many of us

  5. How does tinnitus and hearing loss work together?
    The interplay between tinnitus, hearing loss and the brain

Hearing health is not only essential for experiencing the sounds of life, but it also plays a vital role in promoting overall wellness. Reducing complexity and increasing transparency can help boost the sense of personal control.

At GN, our mission extends beyond providing innovative hearing technologies. Through campaigns such as ‘Inside the Ear’ we are dedicated to educating and empowering individuals, enabling them to make informed decisions about their hearing health and inspiring proactive steps towards achieving better hearing," explains Mirjam van Oort-Lohuis, Chief Marketing Officer, GN hearing division.




Ready to watch the videos? 
Let’s go inside the ear: