Meet Lim our Marketing Graduate
Name: Lim Lee
Track and graduate generation: Global Marketing, 2024-2026
Education: International Business, University of Birmingham
Nationality: South Korean
Why did you apply for the Graduate Program?
I began my professional journey in marketing with my very first full-time position at GN Hearing Korea, shortly after completing my degree in International Business. Working directly with customers and gaining insights into the experiences of hearing aid users deepened my appreciation for the meaningful impact of GN’s technologies on people’s lives. This motivated me to broaden my perspective beyond a single market and gain a more strategic, global understanding of the business. The graduate program, with its international rotations and cross-functional exposure, appeared to be the ideal opportunity to build on my academic foundation, leverage my international experiences, and further cultivate my passion for marketing within a truly global organization.
What is your favorite thing about being a Graduate?
There are numerous aspects I value about being a GN graduate, making it difficult to highlight just one.
Living abroad, gaining exposure to different markets, and working alongside colleagues from diverse cultural and professional backgrounds have significantly broadened my understanding of global marketing, as well as how I view the world in general. We are given a high level of autonomy and responsibility to lead strategic initiatives, and I’ve had the opportunity to collaborate across functions at headquarters, as well as with colleagues in APAC and North America. Delivering meaningful and impactful outcomes that brought value to various teams has been both empowering and professionally rewarding. This has allowed me to fully apply and continue to develop my creativity, problem-solving skills, strategic thinking, and many other core competencies.
In addition, the graduate community plays a ‘key role’ in the journey. Being part of a network of supportive and like-minded peers has helped me navigate challenges, adapt smoothly to a new environment, and build meaningful relationships that extend beyond the workplace. Their ambition and energy have been a constant source of inspiration, pushing me to grow both personally and professionally.