Lively is now

GN News

Nov 07, 2022

  • GN expands its Jabra Enhance hearing offering with integration and rebrand of Lively, acquired in 2021 - new will be a leading online hearing care platform, enabling consumers to explore, purchase and receive hearing care in the U.S. from home
  • Joining the Jabra Enhance hearing aid range today are three Jabra Enhance Select products, available exclusively at Beginning in 2023, will offer over-the-counter (OTC) hearing aids, including the Jabra Enhance Plus earbuds, while continuing to offer access to counseling and care from licensed hearing care professionals
  • Combining Jabra’s renowned brand for audio expertise and sound engineering with Lively’s tradition for innovative telehealth and a digital-care-first model will accelerate making hearing care more accessible and affordable for millions of Americans

Today, GN announces the expansion of the Jabra Enhance hearing offering to include Lively, a leader in hearing solutions and convenient, online care for users with mild to moderate hearing loss. Lively has rebranded to Jabra Enhance and launched a new website,, as an online destination for better hearing enabling consumers to explore, purchase and receive hearing care from home. The rebrand follows GN’s acquisition of Lively in 2021 to expand offerings in the fast-growing telehealth market.

“We are thrilled to team up with Jabra as a global pioneer in audio innovation for 150 years of sound engineering to shape the future of online hearing care,” said Adam Karp, CEO of Lively. “While our name has changed, our mission has not. Together with Jabra, we will deliver the same innovative and convenient care model to our customers while now accelerating our efforts to elevate the hearing care experience and expanding our reach for millions of Americans in need of hearing solutions.”

“The introduction of Jabra Enhance comes at a pivotal time in the hearing health industry,” said Calum MacDougall, Senior Vice President at Jabra. “Whether you need a hearing enhancing earbud, a stand-alone OTC hearing aid, or professional programming and support, the Jabra Enhance offering will cover the hearing needs for millions of Americans, with an easy online destination to explore, purchase and receive care.”

The inclusion of Lively into the Jabra Enhance offering comes as hearing health is being elevated on the overall U.S. healthcare agenda. Today, only one in five people who could benefit from hearing improvement wears hearing aids. On October 17, the U.S. Food & Drug Administration’s regulation for over-the-counter hearing aids went into effect. will serve as a destination for millions of Americans who experience mild to moderate hearing loss but don't currently take action on their hearing health

Lively’s existing high-quality hearing aid technology will continue to be offered, but now as Jabra Enhance Select 50, Enhance Select 100 and Enhance Select 200. The Lively Connect app will be renamed Jabra Enhance Select, and Lively’s Audiology Team, 100-day risk free trial, flexible payment options and warranty will all remain as key elements of the Jabra Enhance offering. Additionally, the new Jabra Enhance Plus hearing enhancement earbuds will be available on in Q1 2023, as its first OTC offering.

GN is dedicated to helping everyone who suffers from hearing loss. will be the first step for many on their hearing health journey, especially the 50 million Americans with hearing loss, who have not yet sought or found a solution that helps them with their hearing challenges. Today, two-thirds of Lively’s consumer inquiries are looking for either an online experience with access to a clinic or have severe to profound losses requiring in-clinic care. These consumers will benefit from the advanced, prescription-grade solutions and in-clinic experience offered by GN’s network of ReSound and Beltone hearing care professionals at Certified Jabra Enhance Centers.

For more information on Jabra Enhance, visit


Hayley Minardi
Manager, PR & Communication

Marie Schleimann Nordlund
Director, PR & Communication

About Lively
Lively has been a leader in the telehealth hearing care space, helping tens of thousands of customers hear better with our innovative online care model. We set out to change the way hearing devices are sold and improve the way care and support are delivered, so it’s simple and accessible to everyone. In 2021 we were acquired by GN, a world-leading manufacturer of hearing aids and audio products, with 150 years of hearing expertise. In 2022, we partnered with Jabra (also part of GN Group) to create the Jabra Enhance online hearing business, allowing us to offer a broader range of hearing products. Leveraging GN’s expertise and Jabra's pioneering audio engineering helps us make our hearing care even more accessible and affordable, so we can help more people hear better. In connection with the rebrand, Lively Hearing Corporation changed its name to GN Consumer Hearing Corporation, doing business as Jabra Enhance.

About Jabra
Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, which includes world-leading expertise in both audio and hearing solutions, we’ve committed over 150 years to making life sound better, opening a world of sound without limits. Our cutting-edge innovations in hearing care are engineered for you – whoever you are, whatever you do – and founded in the belief that great sound should be as individual as your personality. Jabra is part of the GN Group – pioneering great sound from world-leading hearing aids and office headsets, to cutting-edge sports headphones.

About GN Group
The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.

150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott, SteelSeries and FalCom in 100 countries. Founded in 1869, the GN Group employs 8,000 people and is listed on Nasdaq Copenhagen (GN.CO). Visit and connect with us on LinkedIn and Facebook.