GN prepares for the future of intelligent audio solutions and hearables

GN News

May 26, 2016

GN Group strengthens its unique proposition with the flagship brands ReSound and Jabra – and changes legal company names to support a renewed brand platform

For 147 years, GN Store Nord has been a global force of innovation in communication. From enabling worldwide communication with the first telegraphic connection between Europe and Asia in the 1870s, the GN Group today stands out as a world leader in intelligent audio solutions that transform people’s lives through the power of sound.

The combination of cutting-edge Jabra headsets and medical industry-leading ReSound smart hearing aid technology makes the GN Group unique in the industry.

Setting GN Group up for the next phase of intelligent audio solutions

GN Group is preparing for a changing world by shaping it. We believe people will use ear-worn technology ever more to increase productivity and improve health and well-being. Intelligent audio solutions based on medical and sound expertise, in combination with always-on access to the internet and information, present a sweet spot for GN’s unique innovative expertise and market access across medical, professional and consumer target groups.

Today, GN is the only company that can transform deep insight from both the hearing aid and the headset customers into world-leading expertise in the human auditory system, sound processing and wireless technologies. This enables the GN Group’s scientists to develop truly intelligent audio solutions that do much more than amplify speech and sound. Comprehensive solutions that today and in the future will support the user in an array of innovative ways.

Presenting a new communication and brand platform

The GN Group’s core competencies in the human ear, sound applications, connectivity and miniaturization, all uniquely residing under the same roof, are the foundation for the group’s strong brands. 

The GN Group’s brand platform is now modernized to fully reflect the group’s unique portfolio of medical, professional and consumer grade products and to emphasize the multiple advantages the Jabra and ReSound brands offer to consumers. 

With our purpose to MAKE LIFE SOUND BETTER, the GN Group will continue to satisfy the hearing aid and headset markets with ReSound and Jabra as the driving brands and further utilize our combined competencies in the emerging markets for hearables and intelligent audio solutions.

The GN Group’s new brand proposition expresses the benefits that the products and solutions under the ReSound and Jabra brands offer to users: INTELLIGENT AUDIO SOLUTIONS THAT LET YOU HEAR MORE, DO MORE AND BE MORE THAN YOU EVER THOUGHT POSSIBLE.

Changes to legal company names

As of today, this new brand platform will lead to some consequential changes in the GN Group:

  • The Danish parent company in the hearing aid group – GN ReSound A/S – will change its name to GN Hearing A/S. The group’s flagship hearing aid brand is ReSound, but it will continue operating other specialty brands such as Beltone, Interton and Otometrics
  • The headset business’ Danish parent company – GN Netcom A/S – will change names to GN Audio A/S. This company will exclusively market itself under the Jabra brand
  • The group’s subsidiaries outside of Denmark will change names in accordance with the above parent company changes during 2017 

To reflect the GN Group’s vision and purpose – and to support the new brand platforms for its two leading brands ReSound and Jabra – a new and modernized corporate look is now rolled out. 

Today, we also launch our new corporate homepage that will give the audience a first taste of our new brand platform, which will be implemented globally throughout the remainder of 2016. Visit us at

For further information please contact:

Steen Frentz Laursen
VP, Group Communication

Tel: +45 20 65 34 20

About GN Group

The GN Group is a global leader in intelligent audio solutions that let you hear more, do more and be more than you ever thought possible. Our ambitious 150-year journey has taken us from telegraph cables to intelligent audio engineering. To celebrate our anniversary, we look to our unique competences within medical, professional and consumer audio solutions to help us continue to transform lives through the power of sound.  

GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra and BlueParrott in 100 countries. Founded in 1869, the GN Group employs more than 6,000 people and is listed on Nasdaq Copenhagen (GN.CO).