AI by GN

GN enhances headset and hearing solutions with state of the art Artificial Intelligence

GN News

Jan 07, 2019

GN again demonstrates its technology commitment as it innovates with Artificial Intelligence to launch the most intuitive and personalized headsets and hearing aids on the market – GN Hearing and GN Audio announce new AI-powered products.

GN has for a number of years invested significantly in research and partnerships to develop Artificial Intelligence (AI) solutions that will let people hear more, do more and be more than they ever thought possible. As a recognized technology innovation leader, GN has always been pioneering new ways to make life sound better – this year celebrating 150 years of innovations.

Maintaining and further enhancing GN’s position as a leader in intelligent audio solutions that transform lives through the power of sound, GN is leveraging the Group’s combined strength to research and develop AI capabilities in a number of ways. 

GN’s new offerings follow years of investment in our dedicated AI research center, the GN Advanced Science unit; our investment in AudEERING, the recognized world leader within intelligent audio analysis and emotional artificial intelligence; our partnership and ecosystems with other leading technology innovators such as Apple and Google; and our extensive collaboration with other institutions and academic research institutes.

Through the combined strengths of GN Audio and GN Hearing the GN Group takes advantage of its scale and strength of capabilities to the benefit of both its businesses in a way that competitors in neither the hearing aid nor the headset industries have access to. Looking to the future, AI-enhanced intelligent audio solutions – developed and used the right way – have great potential to lift the quality of life, overall health and wellbeing, and increase personal and corporate productivity.

“It is GN’s position that Artificial Intelligence is a crucial technology that can enable more powerful and capable user experiences to be delivered across all types of hearing and audio solutions – today and in the future. We fully expect to continue to be at the forefront when it comes to commercializing AI capabilities into products and solutions that deliver real user benefit,” says Marcus Desimoni, CFO of GN and Interim CEO of GN Hearing.

The GN Group is now launching two AI-powered solutions: 

  • Yesterday, at the media opening of the Consumer Electronics Show (CES) in Las Vegas, the world’s largest and most influential technology event, GN Audio announced a brand new Jabra headset with exclusive AI technology for intelligent adaptive audio. Click here to read the announcement
  • Tomorrow, also at the CES, GN Hearing will announce its continued journey of innovation with new AI-enabled hearing solutions. This will continue GN Hearing’s successful innovation and partnership strategy that created breakthroughs such as the world’s first Made for Apple hearing aids, the world’s first hearing aids with remote fine-tuning via the cloud, and the world’s most advanced rechargeable hearing aids.

GN builds on years of being a leader within INTELLIGENT audio solutions that let you hear more, do more and be more. The two new product offerings demonstrate that – across the Group’s businesses within hearing aids and headsets – we are now taking this in-built intelligence to the next level using the power of AI. And we see what we are doing today as just the beginning. As we speak, GN researchers are working on the next generations of products and software releases that will set new milestones in the space of AI-enhanced product offerings benefiting from GN’s group-wide investments in technology research, product development, and strategic partnerships over the past several years.

When GN was established 150 years ago, the company introduced the world’s first telegraph line from Europe to Asia, creating the internet of its time. It is this same pioneering spirit that is being applied today to transform lives, helping people hear more, do more and be more than they ever thought possible.

For further information, please contact:

Investors and analysts

Peter Justesen
Vice President, Investor Relations & Treasury
Tel: +45 45 75 87 16

Rune Sandager
Senior Investor Relations Manager
Tel: +45 45 75 92 57

Press and the media

Lars Otto Andersen-Lange
Head of External Relations & Global Public Affairs
Tel: +45 45 75 02 55

Steen Frentz Laursen
Vice President, Group Communication 
Tel: +45 20 65 34 20

For further information please contact:

Lars Otto Andersen-Lange
Head of Media Relations & Corporate Public Affairs

Tel: +45 24 84 87 82

About GN Group

The GN Group is a global leader in intelligent audio solutions that let you hear more, do more and be more than you ever thought possible. Our ambitious 150-year journey has taken us from telegraph cables to intelligent audio engineering. To celebrate our anniversary, we look to our unique competences within medical, professional and consumer audio solutions to help us continue to transform lives through the power of sound.  

GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra and BlueParrott in 100 countries. Founded in 1869, the GN Group employs more than 6,000 people and is listed on Nasdaq Copenhagen (GN.CO).