GN Hearing demo room demonstration

GN Sound Center opens to visitors

GN News

Dec 28, 2017

GN Sound Center doors open 

The soothing sounds of harp strings, some toasty warm Danish æbleskiver, hot gløgg and lots of open house excitement awaited visitors at the grand opening of the GN Sound Center.

Many staff wandered through the center for the first time, discovering the designer facilities that have been years in the making. GN Hearing CEO Anders Hedegaard welcomed guests, including the architect Frans Drewniak, to the special facility.

The interior is based on natural white wood and black colors giving a warm and tranquil feeling. 

“The initial thought was to find a language that could speak about the identity of GN. We studied GN’s mission of “Making life sound better”. We often talk about architecture as being very much about the eye – the visual sense – but what about all the other senses? Temperature, comfort, and, of course, the sound, the acoustic environment. That is what you experience here,“ says Frans Drewniak.

“If you think back to documentaries and films you’ve seen from important rock groups who go into really nice studios, they have this nest-y kind of feeling with the wood and the sound system,” Frans Drewniak says. Walking through the hallway you notice that this is not an average, straight hallway. The walls are built at angles to minimize reverberation, but the curving also resembles a small soundwave - you are walking the GN soundwave. 

On your left as you walk in, the GN Audio and GN Hearing demo rooms have been fitted out for training and demonstrations. In the GN Hearing demo room, specially-designed, illuminated display cases have been installed on the wall, to showcase the ReSound LiNX 3D Smart hearing aids.

Across the hall is the state-of-the-art hearing clinic, which can be used for a range of demonstrations such as small audiology trainings. Rather than install a pre-made soundproof booth, great care has been taken to construct a custom-built soundproof room. 

The Soundbar room, futher down the hallway, can be split into a front and rear room for meetings, or combined into a large auditorium. At the end of the hall, the large Resonate training room has IT facilities including computers for computer-based training. 

The open lounge area is a calm space for smaller casual and quiet meetings, and includes a special piece of GN history. The bar table is not just a sleek design – it holds 150 years of history. Built from the floorboards in Børsen, the old stock exchange at the Copenhagen harbour, these are the floorboards that GN’s founder C.F. Tietgen walked on.

We are pleased to welcome visitors and partners to the GN Sound Center, to showcase all of GN’s capabilities.

GN sound Center opening with harp

For further information please contact:

Lars Otto Andersen-Lange
Group Media Relations Manager

Tel: +45 24 84 87 82

About GN Group

GN Group is a global leader in intelligent audio solutions that let you hear more, do more and be more than you ever thought possible. 

We transform lives through the power of sound: Smart Hearing aids that enhances the lives of people with hearing loss; integrated headset and communications solutions that assist professionals in all types of businesses to be more productive; wireless headsets and earbuds designed to support any lifestyle – from sports enthusiasts to commuters and office workers. 

With world leading expertise in the human ear, sound, wireless technology and miniaturization, GN’s innovative and intelligent audio solutions are marketed by the brands Jabra, ReSound, Beltone and Interton in more than 90 countries across the world. Founded in 1869, the GN Group today has more than 5,000 employees and is listed on Nasdaq Copenhagen (GN.CO).