On January 16, GN ReSound launched the world’s smallest hearing instrument “dot by ReSound”. Small in size, big on performance and available in three price segments are characteristics of the product which has been extremely well received by dispensers.
“dot by ReSound” marks a big step forward in terms of size and performance. It sets new standards for hearing,” says Henrik Wiboltt, Senior Vice President of GN ReSound.
dot was launched first in the US and has subsequently been introduced on all main markets, including Germany, France and the UK, and it will have reached all markets by the end of February.
The World's Best Sound
The challenge for GN ReSound was to create the best sound for the user. dot uses the most advanced process technology for sound processing, Warp. This technology provides a very high sound resolution, ensuring a crystal clear, yet pleasant, sound experience.
It is a classic schism in hearing instruments that high pitch sounds can be perceived as unpleasant when the low pitch sounds need to be sufficiently amplified. dot solves this problem by means of the unique “Environmental Optimizer” which automatically adjusts the volume, depending on the user’s sound environment.
Requirements Determine the Price
GN ReSound has launched dot simultaneously in three price segments. Normally, a new technology is launched in the high-end segment first.
“We have launched dot in all three segments at the same time so that all users can buy the solution that fits their specific requirements, so they don’t miss out on the most advanced technology,” says Henrik Wiboltt.
dot by ReSound is aimed directly at especially active and extrovert people who want small and almost invisible hearing instruments. dot is available in 14 different colors, some very discreet and some more trendy.
Read more about dot by ReSound