Steffen Brygger Lund has been appointed new Senior Vice President of Marketing at GN ReSound. He will be in charge of implementing a new global marketing organization with the key focus on achieving value creation through increased efficiency in marketing of products and innovation. In his new role, Steffen will also be responsible for the general review of spending on agencies, production, training and other items, a process which already is ongoing. Finally, he will ensure that proactive management of product life cycles will be a GN ReSound focal area going forward.

Steffen Brygger Lund was previously vice president of the pharmaceutical company Merck & Co. Inc. He began his career with Merck & Co. in Denmark in 1984 and has since worked in a number of countries, including Ukraine, the Czech Republic and Hungary. In 2006, he became Managing Director of Merck Sharp & Dohme (MSD) South Africa & Sub-Sahara, based in South Africa. Steffen holds an MBA from The Open University Business School in the UK.

GN ReSound CEO Mike van der Wallen says: “Steffen brings with him a wealth of sales and marketing experience as well as great leadership skills. He has a proven record of successful delivery against targets and we expect him to be able to do the same and beyond with GN ReSound.”