AudiologyNOW!, the annual convention held by the American Association of Audiologists, is the world’s largest gathering of audiologists and one of the most important conventions in the world of hearing instruments. The 2009 hearing instrument convention was held in Dallas, Texas, and GN ReSound was among the more than 200 exhibitors of cutting-edge hearing technology, audiological products and services on display at the venue covering more than 300,000 square feet.

Under it’s three brands, ReSound, Beltone and Interton, GN ReSound launched a number of new and upgraded products at the convention.

New products in three brands

The innovative be by ReSound hearing instrument series, which was launched at last year’s AudiologyNOW! when it opened a completely new product category, has been expanded with a number of new family members. The new be by ReSound Custom comes with an increased fitting range and the instrument can be customized specific user needs. With be by ReSound Custom the user gets an even more comfortable and flexible hearing instrument with open fitting and flexible venting options. The series also features the be by ReSound Custom Power which is a high power hearing instrument for people with severe hearing loss.

GN ReSound’s retail brand Beltone also expanded its portfolio with the Beltone Touch which builds on the unique IOT design. The Beltone Touch comes in three versions; Instant Touch, Custom Touch and Custom Touch Power.

Finally, GN ReSound launched the Avio, which is a full range product family with 3 price points: Avio 5, Avio 3, Avio 1 under its Interton brand. The Avio 5 is Interton’s premium-class hearing instrument providing highly adaptive hearing systems that can cope with all the situations that end users are exposed to in their everyday lives – anytime, anywhere. Avio 3 belong to Interton’s comfort class of hearing aids and offer convenient functions to cope with frequent situational variation. The Avio 1 is Interton’s basic class of hearing aids and provides reliable hearing performance in most everyday situations.

The launches at AudiologyNOW! demonstrate that GN ReSound still has one of the broadest and most updated product portfolios in the market, with new products in all price categories and segments.