The smallest thing can make the biggest difference. A very good example is "dot by ReSound™". “Since we launched the world’s smallest behind-the-ear hearing instrument "dot by ReSound™" in January, sales at all three price points have been very successful and in line with our plans,” says Senior Vice President Henrik Wiboltt, GN ReSound.

The actual sales numbers show that GN ReSound indeed has been spot on with dot. dot has been launched in three price segments to make sure that all users can get the solution that fits their specific requirements and gain access to the most advanced technology.

The dispensers have reacted very positively to the size and the three price points:

“The dispensers are excited to have the dot and they expect it to appeal to many first-time-users,” says Henrik Wiboltt.

Red Dot Design Award for dot by ReSound™

GN ReSound won the red dot design award on June 24 for its design of "dot by ReSound™", the world’s smallest hearing instrument.

In its development of this new hearing instrument, GN ReSound focused on combining the best possible sound quality with invisibility for the user. The "dot by ReSound™" uses the most advanced process technology for sound processing today, called Warp. Warp technology provides a very high sound resolution, ensuring a crystal clear yet still pleasant sound experience.

The red dot design award is regarded as one of the most important design competitions in the world, attracting more than 8000 nominations from 60 countries every year. The award is a stamp of quality; it stands for the best in design.

For more information, visit red dot online and read about our award.